Outdoor headshot

Hej hej! I’m Gemma, a designer and illustrator based in Stockholm, Sweden.

I currently work at Automattic — the team behind WordPress.com, Jetpack, WooCommerce and Tumblr. You’ll find me designing internal tools and interfaces that help me and my team provide exceptional support to Automattic customers.

Pixels with purpose: I believe pixels have the power to inspire positive change in the world, for people and planet.

Simple is better: my work is focused on simplicity; removing clutter to communicate clearly and including only what is necessary for something to achieve its purpose.

Outisde of my work: digital and analogue photography, craft projects, snow, mountains, hiking, movies, travel, cooking, translating old postcards, learning Swedish, dreaming about cheese, Columbo and eating kardemummabullar.

Side projects: personal blog, handmade print shop and film photography on Unsplash.

Professional information: LinkedIn profile.

Social: Instagram and Twitter.



Let’s work together

If you have a project in mind, please contact me and I’d love to help.