Client: Gwisk Lowen
Focus: ethical and sustainable children’s clothing
Services: logo design and Instagram templates
Brief: help a growing children’s clothing company find its identity
Concept: capture playfulness and joy
I created a new brand identity for Gwisk Lowen, an ethical clothing company whose name means “happy clothes” in Cornish.
The logo reflects the playful, joyful personality of children’s products sourced by the company. Nature based elements tie in with their commitment to sustainability and the founders children.
The Logo System
Gwisk Lowen now has a logo system to cover various use cases. For example, the logo with a strapline, small scale sizes, and single colour use.